The country coefficient tool allows you to raise/lower prices in different countries by a certain percentage. This can be used, for example, to lower prices in competitive markets or to uplift prices in other markets to subsidize shipping fees.

By default, we configure the country coefficients in order to subsidize attractive flat shipping rates and increase conversion rates according to your AOV and your shipping fees rate card. As well as to cover D&T in relevant markets – see How did Brexit impact our prices?

You can change the coefficient by going to the following screen:

Also please see the following guide – Marketing Proposition Management Guide