The marketing rounding is applied to converted product prices and always uses the round-up rule, thus achieving three main purposes:

• The converted price looks normal to the local customer and doesn’t look like a conversion.
• The converted price doesn’t change on a daily basis, but only when the fx fluctuation is significant.
• since we always round up, this provides you with an extra margin. Though it is small, these extra funds can partially cover shipping subsidies for example.